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cradle2cradle

This category contains 7 posts

Upcycling: What is it? 8 Kick Buttock Examples

In nature nothing is ever wasted. When a plant dies it decomposes and becomes the nutrients for new life. Upcycling mimics this natural process. Upcycle  TerraCycle® definition: Using every aspect of waste as value… Typically a piece of waste can be seen as two things: the material it’s made from and the shape it is in. For … Continue reading

(video) Cradle to Cradle Festival Berlin – William McDonough and Michael Braungart

“At the Cradle to Cradle Festival in Berlin, Jan Michael Hess interviewed the two C2C co-founders William McDonough and Michael Braungart who know how we can create the Cradle to Cradle Economy. Waste is food. Materials in the technosphere should be reused like biodegradable nutrients in the biosphere. Michael is joining Bill & Jan in … Continue reading

(video) William McDonough of C2C: A New Design Paradigm – conversation with Joel Makower

The Cradle to Cradle vision and concept is vitally important. It is not discouraging as some may suggest. It is wildly encouraging, motivating, and empowering. The State of Green Business  2011 keynote interview. William McDonough, Founding Partner and Principal, MBDC and William McDonough + Partners in conversation with Joel Makower Founder of Greenbiz.com “Cradle to … Continue reading

(Video) Edward Norton for the UN: Our Forests and Our Health

Feb 2, 2011, Ed Norton, two-time Academy Award-nominated actor and UN Goodwill Ambassador for biodiversity speaks for the forests for the global launch of the International Year of Forests 2011. http://www.un.org/forests

(video) Cradle to Cradle Certification in Action – Howard Williams, GreenBuild

Howard Williams, Vice Pres. of Construction Specialties (CS) discusses safer chemicals policy has practiced by his company. CS has created a niche for itself by developing and manufacturing environmentally responsible building products. This $300-million-a-year business helps builders avoid PVCs, PBTs, and other chemicals known to harm human health and the environment. The demand for environmentally … Continue reading

Green Product Innovation Institute, Inc. and Cradle to Cradle™ in Action

Ahhh, how do I love thee… The Cradle to Cradle framework is like the left hand in a Chopin, Nocturn, Opus 27 #2 piano solo. The right hand is the sound of a healthy planet. Together they make the most beautiful music. From their About page: The Green Products Innovation Institute Inc. (GPII) is a … Continue reading

Cradle to Cradle & The New Green Products Innovation Institute!

 I am very excited about the new  Green Products Innovation Institute in California. It is intended to support California’s Green Chemistry Initiative, which calls for the elimination of toxic substances from materials and manufacturing processes for all textiles and other products sold in California. Image Credit: Michelle Kaufmann/C2C MBDC Cradle to Cradle is an MBDC … Continue reading

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