The Story of Tom’s Shoes
From their website
Giving Is Catching On…
The TOMS mission of giving shoes has attracted other brands, resulting in unique and successful collaborations. Ralph Lauren sold co-branded Polo Rugby TOMS, giving a matched pair with every pair sold. Element Skateboards has issued limited edition TOMS + Element shoes as well as a One for One skateboard. With every skateboard purchased, one will be given to a child at the Indigo Skate Camp in Durban, South Africa.
- “Toms shoe guru Blake Mycoskie on his next steps” and related posts (latimesblogs.latimes.com)
- Give a little, get a little: Toms Shoes finds niche (msnbc.msn.com)