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cradle2cradle, green building, green design, green tech, sustainable, Sustainble Dsgn

(video) William McDonough of C2C: A New Design Paradigm – conversation with Joel Makower

The Cradle to Cradle vision and concept is vitally important. It is not discouraging as some may suggest. It is wildly encouraging, motivating, and empowering.

The State of Green Business  2011 keynote interview.

William McDonough, Founding Partner and Principal, MBDC and William McDonough + Partners in conversation with Joel Makower Founder of Greenbiz.com

Cradle to Cradle: The Cradle to Cradle® framework moves beyond the traditional goal of reducing the negative impacts of commerce (‘eco-efficiency’), to a new paradigm of increasing its positive impacts (‘eco-effectiveness’). MBDC has developed a white paper that compares the approach of eco-efficiency (or minimization) and a more comprehensive, sustaining approach that integrates eco-efficiency within the larger eco-effective goal of optimization.”  cradle to cradle framework

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About Heather

My name is Heather Ferris. I am the founder and creator of Nurture Nature Project! I believe together we can re-imagine the future and re-create systems to support the sustainable regeneration of healthy life on our planet. Listening to your own heart and living from your inner truth is the first step to building a better world. Every person has something important to offer.

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