I am very excited about the new Green Products Innovation Institute in California. It is intended to support California’s Green Chemistry Initiative, which calls for the elimination of toxic substances from materials and manufacturing processes for all textiles and other products sold in California.
Image Credit: Michelle Kaufmann/C2C MBDC
Cradle to Cradle is an MBDC (McDonough Braungart Design Chemistry) initiative aimed at providing a method for measuring achievement in environmentally-intelligent design. Certification is four-tiered, consisting of Basic, Silver, Gold, and Platinum levels to reflect continuing improvement. It is only available through MBDC and companies wishing to apply have to sign a confidentiality agreement.
McDonough said at the launch, “Cradle to Cradle is profitable for business and beneficial for society by creating meaningful green jobs that protect and revitalize the environment. Our goal is a delightfully diverse, safe, healthy and just world with clean air, soil, water and power-economically, equitably, ecologically and elegantly enjoyed.”