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Cradle to Cradle & The New Green Products Innovation Institute!

cradle to cradle institute logo photo

I am very excited about the new  Green Products Innovation Institute in California. It is intended to support California’s Green Chemistry Initiative, which calls for the elimination of toxic substances from materials and manufacturing processes for all textiles and other products sold in California.

Shaw Industries, Inc. Eco Solution Q®Nestlé Waters North America re-source™Steelcase Inc. The Cogent™ Group Fabrics

Aveda Corporation Green Science™ Firming Face Creme*gDiapers gRefillMethod Products, Inc. Hand Wash - green tea + aloe

Image Credit: Michelle Kaufmann/C2C MBDC

Cradle to Cradle is an MBDC (McDonough Braungart Design Chemistry) initiative aimed at providing a method for measuring achievement in environmentally-intelligent design. Certification is four-tiered, consisting of Basic, Silver, Gold, and Platinum levels to reflect continuing improvement.  It is only available through MBDC and companies wishing to apply have to sign a confidentiality agreement.

McDonough said at the launch, “Cradle to Cradle is profitable for business and beneficial for society by creating meaningful green jobs that protect and revitalize the environment. Our goal is a delightfully diverse, safe, healthy and just world with clean air, soil, water and power-economically, equitably, ecologically and elegantly enjoyed.”


About Heather

My name is Heather Ferris. I am the founder and creator of Nurture Nature Project! I believe together we can re-imagine the future and re-create systems to support the sustainable regeneration of healthy life on our planet. Listening to your own heart and living from your inner truth is the first step to building a better world. Every person has something important to offer.


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