Way to Go Collective Brands, parent company of Keds and Payless!!
We already wrote about Payless’ wonderful green line Zac and Zoe. Now for Keds new green line.
Congratulations Kristin Kohler Burrows, president of Keds!!
Congratulations Emily Sugihara, environmental activist, face of the Green Keds collection, and founder of Baggu!
Ked’s Green Label Sneakers: $55
- organic cotton!
- 20% recycled rubber in the outsoles!
- Colors made from non-toxic inks & dyes!
- Nickel free eyelets, ISO-9001 certified factory
- recycled insoles!
- Shoe laces made from 100% recycled PET (water bottles)
The face of the collection, both online and in POS materials, is Emily Sugihara, an environmental activist and the founder of Baggu, a line of reusable bags. “We felt [Emily] was really important because not only is she a millennial but she has a great mix of fashion and style in how she dresses, and she’s woven that into her own business,” said Burrows. The collaboration with Sugihara goes beyond modeling. “She has been a part of educating not only us about how to be green but the consumer as well.”
The Green Label collection will expand in both number of styles and materials for fall, and Burrows said Keds expects to enhance and improve its sustainability standards as it grows. “We’re learning about being green along with the consumer,” she said. “We’re not going to be perfect the first time out of the gate.”