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Top 8 Safe Cosmetic Brands in the U.S. 2010 + 1 from Australia (Updated 3-3-10)

“Joy is the best makeup. But a little lipstick

is a close runner-up.” — Anne Lamott, via @simplyhealthy


“For attractive lips, speak words of kindness,

For lovely eyes, seek out the good in people.

For a slim figure, share your food with the hungry.

For beautiful hair, let a child run their fingers through it once a day.

For poise, walk with the knowledge that you never walk alone.

-Audrey Hepburn

Nurture Nature Safe Cosmetics YouTube channel NurtureNatureProject’s Safe Cosmetics Agents YouTube Channel.

If you are like me your first question is “Can I trust the information in this post?” There is so much bull out there, which is part of the point!  I just want to let readers know that I make NO money from any of the brands or companies I write about on this site. A member of my family was hurt by company deception and I am pissed off. I am a woman on a mission to protect others, including my own family. I believe the lack of precaution and the present deception by companies when it comes to ingredients in our products is deeply wrong. I like to know the truth and I want to share it with people I care about.

Have you used any of the products on this list? Please share your experience with us in the comment section below!

Think of how great it would be if everyone shared what products actually work! Sharing supports change and helps us make a better world.  So, please comment at the bottom if you have tried any of the following products! We all want to know about your experience!

PDF Unmasked Nine Ugly Truths Behind the Myth of Cosmetic Safety

Beauty is a light in the heart. ~Kahlil Gibran. This may seem cliche but it is absolutely true. It is healthy to want to look good until it takes priority over who you are inside and your true strengths and talents. Strengths, talents, and self acceptance are sexy! When you are happy with yourself and at peace with who you are it shows on your face. When you are confident and accomplished in your strengths it shows. Loving oneself as is and accepting ourselves human flaws and all is an amazingly powerful thing. Being supermodel beautiful does not bring more love or respect. From what I have seen it can be a trap, bringing in a lot of superficial people who are there for the wrong reasons. Many of the super-beautiful end up more insecure than others because they have gotten a huge amount of attention by a vast number of sharks for something that is not going to stick around.   Being happy with who you are creates a kind of beauty linked with integrity that never goes away. It illuminates a face from within.

That being said, we all like to put our best face forward and many of us like to have a little flirtatious fun, when the cosmetics are safe of course!

All of the cosmetic brands in this list have signed the Safe Cosmetics Act and have a minimum of 75% of their cosmetic products rated 2 or below in the EWG cosmetic database. A few brands have 100% of their products rated 2 or below.

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NOTE: This is 1 of 6 Top Safety and Prevention posts:

EWG Shopper’s Guide to Safe Cosmetics (PDF)

EWG Skin Deep Database :

Ratings, from 0-2, are in the parentheses after the specific product. 0-2 is the safe range, 0 being completely non-toxic. The EWG rating system is not perfect and it is important to review the ingredients on products. However, it is a fantastic starting place for learning about ingredients and possible toxicity. Some companies have been known to not send in the full listing and thus rate higher than they should and some ingredients have been entered into the system in such a manner as to come out in the toxic range when it is not at all toxic. See the Misinformation of “Skin Deep” and the  Update on EWG on the Sukipure website, The Cosmetics Database Not the End-All Source on Bubble and Bee’s fantastic blog, and/or  My Guide to the Skin Deep Database on the Nature of Beauty’s blog if you are interested in knowing more about the strengths and weaknesses of the EWG skin deep database. Overall I am a huge believer in the work of the Environmental Working Group and this incredible database. No one can expect it to be perfect. People just have to be aware. To learn more about cosmetic ingredients and breast cancer bcaction.org.  Also see the note about breast cancer and lifestyle factors at the bottom of this post.

(for beauty from within – FOOD FOR HEALTHY SKIN – MAYO CLINIC and RADIANT SKIN 101 – Talia Fuhrman)

Scroll to the bottom for more details about each company.

1. Coastal Classic Creations

(First Place! 145 total products rated 0! 15 products rated 1)

Look up the exact colors and products in the database



Top EWG ratings (0) for everything!!! lipstick, lipliner, eyeshadow, eyeliner, body powder, blush, bronzer, concealer

If you want to learn about cosmetic ingredients. Visit their

website. They are not just offering products they are offering

the truth! So rare! I simply cannot say enough about them.

If you have tried their lipstick let me know what you think.

EWG Rating (0) blush, Coastal classic creations blush


EWG Rating (0) blush (creme), Coastal classic creations creme blush

seascape, driftwood

EWG Rating (0) bronzer, Coastal classic creations bronzer

secluded cove, beach tan

EWG Rating (0) brow liner, Coastal classic creations  brow liner

montara mountain brown/blond

EWG Rating (0) concealer, Coastal classic creations concealer .

Refreshing Mist concealer

EWG Rating (0) eyeliner, Coastal Classic Creations

Coastal Evenings Eyeliner

EWG Rating (0) eyeshadow

EWG Rating (0) Lipliner, Coastal Classic Creations lipliner

Canyon (copper),

Shell (chocolate-brown),

sparkling seas (indigo plum),

seacliff (wine),

ida’s rose (dark rose),

EWG Rating (0) Lipsticks, Coastal Classic Creations Lipstick

Canyon (copper),

Inland Seas (brick red),

Wetlands (red),

Sand (coral),

Golden Sun (cinnamon),

Marine Reserve (light rose),

Whitecaps (nude),

Shell (light mocha),

Ida Rose (dark rose),

Sparkling Seas (indigo plum),

Seacoast (red-orange),

Seacliff (wine),

Coastal Desert (goldenrod),

EWG Rating (0) Liptint, Coastal Classic Creations Liptint

EWG Rating (0) Mascara, Coastal Classic Creations

Whispering Seas Mascara

EWG Rating (0) Powder (Body) , Coastal Classic Creations Wave Crest Body Powder

EWG Rating (0) Powder (loose), Coastal Classic Creations

Refreshing Mist

Tan & Umber

beige & Ivory

From their website:

What makes Coastal Classic Creations unique is our careful and deliberate omission of carcinogenic toxicants from our ingredient deck. We also strive to eliminate chemical irritants from our products by choosing not to use ingredients which are known or strongly suspected of causing harm to all forms of life. Our products contain no nano-sized particles, mica metallic oxides, bismuth oxychloride, ferric ammonium ferrocyanide, zinc oxide, dimethicone, or titanium dioxide. They also do not contain carmine, synthetic fragrance oils, parabens, Germaben II, FD&C or Lake colorants, propylene glycol, stearalkonium chloride, phthalates, alpha lipoic acid, formaldehyde, urea, alcohol, copolymers, lead or its mineral compounds, placenta, mercury, dioxane, lanolin, sulfates, hydroquinone, or petrochemicals. We use no genetically modified ingredients.

2. Zosimos Botanicals

(33 total products rated 0, 126 rated 1, 35 rated 2)

Zosimos Botanicals

Look up the exact colors and products in the database



Top EWG ratings (1) for their concealers, foundations, eyeshadow, shimmer dust, eye liner pencils, blush, lip & cheek tint, shadow sticks, lip liners, lip gloss, lipsticks

Here is a youtube review of some of their products and their customer service.

Top EWG rating (2) for their new formula mineral foundations, mineral blushes, & mineral eyeshadows

EWG Rating (0) brow stabilizer -vegan

EWG Rating (0) lip Balm

EWG Rating (0) mineral makeup setting mist

EWG Rating (1) blush (powder)

EWG Rating (1) blush (creme)

EWG Rating (1) bronzer butternut

EWG Rating (1) concealer stick

EWG Rating (1) eyeliner – Eye Pencil

EWG Rating (1) eyeshadow mineral

EWG Rating (1) foundation – Primer prep

Flax, bamboo, cashmere,

gazelle, chestnut, beige linen,

antique lace, chamois and more

EWG Rating (1) lip and/or cheek tint

EWG Rating (1) lipgloss –

EWG Rating (1) Lipliner

Lilac, Peachfuzz, Rosebud,

Burgundy, Fushia, raspberry

EWG Rating (1) Lipsticks

EWG Rating (1) Powder (Body) Shimmer Dust Body Powder

Cherry Blossom, Cocoa, Sunflower

EWG Rating (2) Powder (loose-facial)

No Brow Liner

No Mascara

Zosimos Botanicals is a GenGreen Certified Business

Zosimos Botanicals LLC has taken the Natural Ingredient Resource Center Truth in Labeling Pledge Enthusiastic member of Co-op AmericaZB is a Member of PETA's Caring Consumer program.Accepted into the Green Products Alliance family of companies.

3. Maia’s Mineral Galaxy

(28 total products rated 0, 135 products rated 1)



EWG Rating (0) foundation – powder

dark tan, coconut cream, english white, flawless

oasis, sandy brown, spicy brown, egg shell

honey cream, sea shell, swiss coffee, antique white

earth brown

EWG Rating (0) lipgloss, transparent

EWG Rating (1) blush (powder)

sweet pink, persian plum, rosy brown

brink pink, classic rose, lavender

misty rose, french rose, chestnut rose

crimson kiss, rose bud

EWG Rating (1) concealer

egg shell, sandy brown, spicy brown, flawless

sweet almond, dark tan, sea shell, honey cream,

swiss coffee

EWG Rating (1) eyeliner- Eye Pencil, dramatic

bronze, black pearl, forest green

magic, pearl white, silversand,

smoky blue, starry night

EWG Rating (1) eyeshadow powder

black pearl, infinite violet, old rose

dark magenta, forest green, apricot

smashing strike, smashing hit, silver sand,

blue haze, autumn green, smokey blue

fern, golden chiffon, dramatic, white pearl

peachpuff, copper, indigo, pink flare

turkish rose, starry night, electric violet

blushing pink, sunset whisper, pomegranate

paradise pink, magic, iced Pink, steel blue

EWG Rating (1) foundation (liquid, primer) Flawless Liquid Primer

honey cream, sweet almond, egg shell,

english white, spicy brown, dark tan

sandy brown, oasis, swiss coffee, sea shell

earth brown coconut cream

EWG Rating (1) foundation, cream

sandy brown

EWG Rating (1) Lipgloss, diamond

copper canyon, velvet plum, pink crystal, expectation

fool’s paradise, sunrise whisper, temptation, mauve

soft touch

EWG Rating (1) Lip liner  pencil

French Rose

EWG Rating (1) Lipsticks

fiery orange, paradise pink, lusty pink, ruby red

sunset whisper, old rose, sienna, orchid, velvet plum

espresso, soft touch, french rose, mauve touch

EWG Rating (1) Powder (Body)  glitter

illusion, lava, mirage

No bronzer

Only 1 Lipliner?

No Mascara

4. Jane Iredale

(2 total products rated 0, 19 products rated 1, 44 products rated 2)

Perfectly Nude Eye Shadow Kit

Look up the exact colors and products in the database



EWG Rating (1) blush (powder) 24-Karat Gold Dust-blush, bronzer/highlighter, eye shadow

(1) Gold Rose

(2) Green

(2) Aquamarine

EWG Rating (1) bronzer 24-Karat Gold Rose

EWG Rating (1) Brow Liner, Mascara & PureBrow Fix

EWG Rating (1) eyeliner – Eye Pencil

EWG Rating (1) eyeliner – Liquid

EWG Rating (1) eyeshadow gold dust

gold , bronze, silver, champagne, pink

EWG Rating (1) eyeshadow, Eye Gloss

(1) Brown, Champagne, Grey, Mauve & Wine Silks

(2) Green Silk

EWG Rating (1) Mascara & PureBrow Fix

EWG Rating (1) Powder (facial-Compact)

Powder-Me SPF 30 Dry sunscreen

EWG Rating (2) blush (creme), Touch Cream

EWG Rating (2) bronzer, HE Bronzer for men SPF 18

EWG Rating (2) Brow, Purebrow Gel

EWG Rating (2) Brow, Shape me Eyebrow kit

EWG Rating (2) concealer

active light under-eye concealer

Zap & Hide blemish concealer

EWG Rating (2) eye-highlighter pencil

EWG Rating (2) eyeliner, Cream to Powder

EWG Rating (2) eyeshadow, One for All Compact cream to Powder PurePressed

EWG Rating (2) eyeshadow, Smoke Gets in Your Eyes (eye shadow kit)

EWG Rating (2) foundation, liquid minerals

EWG Rating (2) Mascara, PureLash Lengthening

EWG Rating (2) Mascara,  Longest Lash Thickening & Lengthening

EWG Rating (2) Mascara, PureLash Extender & Conditioner

EWG Rating (2) Powder (facial-Compact) PurePressed Base, SPF 20

No lip and/or cheek tint in the safe range

No lipgloss in the safe range

No Lipliners in the safe range

No Lipsticks in the safe range

No Powder (Body) in the safe range

No Loose Powder (facial-loose) in the safe range


From their website:

Substances that most commonly cause sensitivities are chemical preservatives, chemical dyes (usually labeled as FD&C), perfume and alcohol. Our makeup contains none of these sensitizers. All of our products have undergone sensitivity testing in an FDA-approved laboratory with zero sensitivity recorded.

  • Non-comedogenic, will not block pores.
  • Virtually no allergy risk.
  • All products have been sensitivity tested.
  • Broad-spectrum UVB and UVA protection – up to SPF 30.  UVA tested at High.
  • Anti-inflammatory, helps to calm and soothe irritated skin.
  • Very water resistant rating by an FDA-approved lab.
  • Complete coverage for skin conditions like acne, rosacea and redness following treatments like chemical peels and laser resurfacing.
  • Contains no talc or parabens.
  • Composed of inert minerals that cannot support bacteria.
  • No products have been tested on animals.  Vegans click here for product information.

ELLE, 2008 Beauty Green Stars, Best Bronzer – Sunbeam

ELLE, 2008 Beauty Green Stars, Best Eye Shadow

Allure, 2008
Best of Beauty Award,
Best Natural Selection, Circle\Delete Concealer

Platinum sponsor of Teens for Safe Cosmetics “Green Spa” events

Products never tested on animals. Member of PETA.

Proud supporter of Global Green, the American Arm of Green Cross

5. Miessence – From Australia,

(62 total products rated 0, 28 rated 1, 15 rated 2)

Look up the exact colors and products in the database



Top EWG Rating

(0-1) lip creme

(1) for their blush

(1) face powder

(1) concealer


(1) shimmer creme blush/lipstick and

(1) lip balm

6. Rejuva Minerals

(16 total products rated 0, 34 products rated 1, 1 product rated 2)


Look up the exact colors and products in the database



Top EWG ratings .

(0) Purely Basic foundation powder

(0) Purely Basic blush

(0) Mineral makeup organic botanicals foundation

(1) eyeshadow

(1) for bronzer Purely Basic in Golden Glow & Bronze Glow

From their website:

Rejuva Minerals are 100% free from Parabens, harsh chemicals or toxins, synthetic preservatives or fragrances, nanoparticles, micronized minerals and GMO’s. We have signed the Compact for Safe Cosmetics, are members of PETA’s Cruelty Free Program and do no animal testing. Rejuva Minerals loose powders are developed in the USA in an FDA Certified lab.

As an ongoing effort to provide safer products, we use as many organic ingredients as possible. We are now using Certified Organic Botanicals and Eco Certified Organic Rice Powder in many of our products! Our ingredients are high quality ingredients sourced from leaders in the industry. Our minerals contain no *nanoparticles!

About nanoparticles: Nano-size (in the cosmetic field) means any particulate that has at least one dimension that is < 100 nm (100 nm is one tenth of one micron).  None of our mineral powders fall within this range.  Examples of nano-sized material are some of the Titanium Dioxide and Zinc Oxide materials used for physical UV blocking (sunscreen

7. Terra Firma

(4 products rated 0, 10 rated 1, 14 rated 2)

Pale PlumVibrant Coral

Warm Rose

cosmeticsdatabase.comLook up the exact colors and products in the database


Top EWG ratings (1) for their bronzers, blush, lip stains, lip gloss, finishing powder

(1) bronzer/highlighter  All Over Glo Bronzer Tint Sparkle Highlighter
(1) finishing powder, Airbrush Loose Mineral Finishing Powder
(1) bronzer, Loose Mineral Makeup Bronzer
(1) lip stain, Longevity Lip Stain for Lips
(1) blush, Radiance Loosse Mineral Blush
(1) lip gloss, Cosmetics POUT! Super Shiny Lip Goss
From their website:
Uncoated Minerals (not coated in silicones like dimethicone or cyclomethicone)
Non Micronized Minerals
Paraben Free
No Animal Testing
The sun protection found in our cosmetics comes from a fine grade of Titanium Dioxide and Zinc Oxide that is considered non carcinogenic due to its inability to penetrate the healthy layers of your skin. Our mineral makeup is water resistant in nature and performs well while working out or on the move.

8. Gourmet Body Treats

(26 products rated 0, 6 products rated 1, 8 products rated 2)

Look up the exact colors and products in the database



Top EWG ratings (1) for their liquid eyeliner,

(1) Vegan eye pencil

(1) Anti-aging lipstick

(1) glossy lip plumper

(1) GBT liquid eyeliner

(1)Vegan  lipliner

All of our products are 100% vegan.

Member of The Organic Consumers Association (OCA) – Campaigning for Health, Justice, and Sustainability.


9. RMS Beauty

(11 products rated 1, 5 products rated 2)

Look up the exact colors and products in the database



Top EWG ratings

(1) for their un cover up,    GREAT PRODUCT!!!

(1) eye shadow- living luminizer GREAT PRODUCT!!!

(1) lip2cheek blush/lipstick, and  GREAT PRODUCT!!!

(1) lip & skin balm.


From their website:

Formulated with raw, food grade, organic ingredients in their natural state. All products are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and genetically altered ingredients.  The minerals in RMS beauty products are guaranteed to be in their raw, uncorrupted form, without silicone, paraben preservatives, or other chemical coatings. Minerals in nanoparticle form have been avoided as they are small enough to penetrate cells in the lungs, and studies have shown them to be toxic to animals. The vitamin E used has not been genetically modified. Rosemary extract is used for the preservative. packaged in recyclable glass.


A Few More For Good Measure


10. Earth’s Beauty

(1 product rated 0, 2 products rated 1, 5 products rated 2)

Look up the exact colors and products in the database



(0) Mineral colours foundation powder

(1) Lipstick

(1) face concealer

(2) Mineral Colours Blush

(2) Earth’s Beauty Mascara

(2) Mineral Colors Eyeshadow

.ZB is a Member of PETA's Caring Consumer program.

From their website:

  • We do not use ingredients that are known health hazards for humans or the environment.
  • No ingredients used are tested on animals.
  • No finished products are tested on animals.
  • No ingredients are obtained from killed animals, exotic animals, or endangered animals.
  • We do not use FD&C colorings.

Developed for those who are sensitive or allergic to traditional cosmetics. Because we use minimal ingredients, the products are in the loose powder form. We use ingredients such as arrowroot and iron oxides. To achieve an SPF face powder we add such ingredients as kaolin clay, magnesium stearate, and zinc oxide. There is no titanium dioxide in our products which can be drying to the skin in a powder form.

11. Cosmic Tree Essentials

3(11) products rated 0, 2(5) products rated 1, 3(4) products rated 2

Look up the exact colors and products in the database



(0) Essentials lip care confection

Apricot Truffle, Turkish Delight

(1) Essentials lip gloss

(1) Lip Care confections lipstick

(2) Semi matte eye liner eyeshadow

(2) Essentials blush

From their website:

Cruelty-free cosmetics hand crafted with your general well-being and the Earth’s sustainability in mind. Our cosmetics feature raw, organic and fair trade botanicals that have been used through the ages and stood the test of time. We’re proud to see many of our products ranked in the top 10 per cent in the Environmental Working Group’s Skin Deep cosmetic safety database.

12. 100 Percent Pure


Not rated by Skin Deep yet.
Great lip stains/glosses and lip and cheek tints!! See the bronzers, blushes, mascara, face powders, foundations, concealers, and lip palette

(2) 100% Pure Ultra Lengthening Fruit PIgmented Mascara

      • no synthetic chemicals
      • no parabens or other toxic preservatives
      • no sulfates or other harsh detergents
      • no artificial fragrances or colors
      • no alcohol
      • no phthalates
      • no petro-chemicals
      • no propylene glycol or PEGs
      • no animal by-products
      • no toxins
      • no fillers – never watered down with water,
      • thickeners, emulsifiers or other fillers

13. Beauty with a Cause

Look up the exact colors and products in the database. Has not signed the SAFE COSMETICS COMPACT…Don’t know why!



(1) Lip sheers

(1) Lip gloss

(1) Lip shimmers

(1) Lip brilliant



Has not signed the SAFE COSMETICS COMPACT &

Does not give full ingredients on website

Cleure Cosmetics


Their mineral mascara and concealer are in the EWG safe range, HOWEVER

THE “safe” high impact mineral lipstick entered by them in EWG database which got the great rating IS NOT ON THEIR WEBSITE.






They are on the right path which is what made the above such a dissappointment…from their website:

Most cosmetic products contain salicylates, mineral oil, petroleum by-products and other potentially harmful ingredients. On the other hand, many mineral makeup use the micronized form of titanium dioxide and zinc oxide, which can pose health risks. According to the Environmental Working Group, exposure to the micronized form of these ingredients can cause neurotoxicity and allergies that you certainly do not want from your mineral makeup.

  • FREE of Talc
  • FREE of Salicylates
  • FREE of Fragrances
  • FREE of Dyes
  • FREE of Parabens
  • FREE of Bismuth Oxychloride (which can clog your pores)
  • Non-Comedogenic (prevents clogged pores)


1. Wear sunscreen daily.Sunscreen is your power ingredient since the sun makes everything worse,” New York city dermatologist Amy Wechsler, M.D., says. Plus, the buildup of sun damage over several years can be hard to distinguish from rosacea since skin will appear redder, she says. Look for a sunscreen with zinc oxide because it is non-irritating.

2. Load up on antioxidants. Sun, smoke, pollution, and stress create skin-damaging oxidants and free radicals, and it’s a good idea to quench them with antioxidants, Wechsler says. Look on the ingredient labels of skin-care products for antioxidant-stocked green tea extract, alpha-lipoic acid, vitamins B3 and E, and vitamin C ester (the non-irritating form of vitamin C).

3. Be a minimalist. “If you have sensitive skin, limit what you’re putting on your skin as much as possible to limit the likelihood of irritation,” says Lain, who recommends a simple three-step regimen of gentle cleanser, antioxidant moisturizer, and chemical-free sunscreen.

4. Eat an anti-inflammatory diet. Load up on foods with omega-3 essential fatty acids to help counteract skin inflammation, says dermatologist Nicholas Perricone, M.D., author of “Ageless Face, Ageless mind” (Ballantine Books, 2007). According to Perricone, omega-3 reduces the body’s production of inflammatory compounds and blocks the production of arachidonic acid, a cause of inflammation. Foods rich in omega-3s include cold-water fish like salmon, mackerel, trout, anchovies, herring, and sardines; nuts and seeds; and flaxseed oil. eat lots of fresh fruits and vegetables and stay away from high-glycemic foods (such as starches and sugars like white bread, cookies, and candy), which have been shown to contribute to inflammation.


Obese women are up to 60 percent more likely to develop any cancer than normal-weight women, according to a 2006 study by British researchers.

Many breast cancers are fueled by estrogen, a hormone produced in fat tissue. So experts suspect that the fatter a woman is, the more estrogen she’s likely to produce, which could in turn spark breast cancer. Even in slim women, exercise can help reduce the cancer risk by converting more of the body’s fat into muscle.

La Vecchia cited figures from the International Agency for Research on Cancer, which estimated that 25 to 30 percent of breast cancer cases could be avoided if women were thinner and exercised more.

The American Cancer Society recommends 45 to 60 minutes of physical activity five or more days a week to reduce a women’s risk of breast cancer.

In one study from the Women’s Health Initiative, as little as 1.25 to 2.5 hours per week of brisk walking reduced a woman’s risk by 18%. Walking 10 hours a week reduced the risk a little more.

“It’s hard to lose weight, but it’s not impossible,” he said. “The potential benefit of preventing cancer is worth it.”

Carlo La Vecchia, head of epidemiology at the University of Milan, speaking at a European breast cancer conference in Barcelona


Proud Signer of the Compact=

About Heather

My name is Heather Ferris. I am the founder and creator of Nurture Nature Project! I believe together we can re-imagine the future and re-create systems to support the sustainable regeneration of healthy life on our planet. Listening to your own heart and living from your inner truth is the first step to building a better world. Every person has something important to offer.


123 thoughts on “Top 8 Safe Cosmetic Brands in the U.S. 2010 + 1 from Australia (Updated 3-3-10)

  1. Try Lavera they are a German company.They list on their Website what is in their products and what is not! I have used some of the products they are very good.

    Posted by Laura | September 26, 2013, 9:17 am
  2. When I discovered how toxic makeup is, I decided to go without until I could find a safer alternative… I went three years without makeup. I live in Australia and found overwhelming amounts of makeup labelled ‘natural’ but as soon as you read the ingredients you realise that this is a lie. I have just discovered Rejuvica in America and I am so happy with their products, make sure you look at the ingredients list for each product, as some of their cosmetics are not as safe as others (in my opinion). I am using their foundation and eye pencil and would definitely recommend them.

    Posted by Claire | September 5, 2013, 12:14 am
  3. Heather, I applaud your effort at looking up the actual products and companies on the EWG/SkinDeep site. I love the site so much. The only thing that I would suggest is that you rethink how safe those cosmetics are as the number that is listed is an average. Some of the low numbers can have ingredients that contain 8 that are cancer causing agents and banned in places like the EU, Canada or even California. But I love that you are trying to inform the public! Great job. So I think most of the Cosmetics that you list are definitely safer, but not all of them are safe. We need to work on safe! We need to work on someone besides the Cosmetic Industry regulating the Cosmetic Industry.

    Posted by Kelly | September 3, 2013, 10:25 pm
  4. I have used Coastal Classic Creations shampoo bar, lipstick and foundation. I love the shampoo bar. It lathers really well and after I began using it, my hairdresser commented on how great and healthy my hair looked. The lipstick also works very well for me. I suffer from dry, chapped lips and their lipstick does not dry my lips. It seems pricey for the amount of lipstick you get, but it lasts forever. The powder foundation did not work for my olive skin, but it could have been because I did not choose the right color. I’ve never been very good at that.

    Posted by Cindy | March 4, 2013, 10:25 pm
  5. My friend directed me here when I expressed my frustration with trying to find safe cosmetics. THANK YOU very much for putting all of this information together! I am looking for an eyelid primer/eyeshadow base that prevents eye shadow creases, and I have been unable to find a good brand. I currently use M.A.C. Paints or Urban Decay Eyeshadow Primer Potion, but I need to switch to a non-toxic brand. I only found one eyelid primer from the brands you suggested, but it contains titanium dioxide and other questionable ingredients I am trying to avoid. Do you have any suggestions? Thank you!

    Posted by Jessica | October 22, 2012, 12:44 am


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