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C2C Green Guru William McDonough Must Change, Demand His Biggest Fans | the ad verse effect | Fast Company

Thank you Gristmill for the heads up on this great article.

First A Little Background

William McDonough is a man at the top of my Today’s Heros list. However, to be honest, Time magazine found him before I did. In 1999 they recognized McDonough as a “Hero for the Planet.”

“[William McDonough’s work] is grounded in a unified philosophy that – in demonstrable and practical ways – is changing the design of the world.” Time Magazine

So, who is McDonough?

He is an award winning architect who is defining the leading edge of ecologically intelligent architecture today. Together, he and German Chemist, Michael Braungart have written a manifesto calling for the transformation of human industry through ecologically intelligent design. The book is called Cradle to Cradle/Remaking the Way We Make Things and as you will read in the article below it has spawned a massive, enraptured, and highly demanding following.

Roger Cox, an attorney in the Netherlands and one of McDonough’s greatest fans is now leading a movement against his hero to open up the C2C movement to everyone. Apparently Cox has just posted a letter on Duurzaam Gebouwd, an influential sustainable building blog in the Netherlands, pleading for McDonough to open his small private firm up to a public private partnership with the Dutch government.

Read the great article:

written by
Danielle Sacks

Green Guru William McDonough Must Change, Demand His Biggest Fans | the ad verse effect | Fast Company.


About Heather

My name is Heather Ferris. I am the founder and creator of Nurture Nature Project! I believe together we can re-imagine the future and re-create systems to support the sustainable regeneration of healthy life on our planet. Listening to your own heart and living from your inner truth is the first step to building a better world. Every person has something important to offer.


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